Post by account_disabled on Feb 27, 2024 6:31:29 GMT
This diagnosis and its results are linked to a fundamental point for any company inserted in the universe of digital marketing actions : user experience (UX), also known, in Portuguese, as user experience. It is based on the relationship between the user and the product, such as the website. In its premise, this strategy is based on visual and informative creations and organizations that: Be simple and easy to use; Be organized; Be intuitive; Bring a pleasurable experience. Thus, technical and organizational factors make all the difference when we talk about attracting and retaining users.
If someone accesses a disorganized website, with confusing Industry Email List information, lack of direction buttons and topics that lead to dead ends, most likely, that user will not continue exploring the pages nor will they consider returning to it later. Therefore, leads while there is a high page bounce rate. In this way, strategic diagnosis ensures that all items that put the user off are corrected or removed. How is this strategic analysis carried out? For strategic diagnosis, different tools are used, which can be free or paid. With technology combined with marketing, it is possible to have access to excellent services, such as those found in: SEMRush ; Lucky Orange; Crazy Egg ; Hotjar ; KissMetrics ; Mouseflow.
A among other sites. Using these tools, it is possible to access increasingly precise information, which even includes a video of the user's screenshot to understand their behavior within the website. Increasingly, technology is providing elements so that strategic diagnosis in acquisition can map the user's evolution in the sales funnel, whether through inbound marketing or outbound marketing. Assessment of marketing strategy in digital presence To develop a complete analysis focused on in-depth understanding of performance and existing bottlenecks, it is necessary to be aware of some decisive points and factors.
If someone accesses a disorganized website, with confusing Industry Email List information, lack of direction buttons and topics that lead to dead ends, most likely, that user will not continue exploring the pages nor will they consider returning to it later. Therefore, leads while there is a high page bounce rate. In this way, strategic diagnosis ensures that all items that put the user off are corrected or removed. How is this strategic analysis carried out? For strategic diagnosis, different tools are used, which can be free or paid. With technology combined with marketing, it is possible to have access to excellent services, such as those found in: SEMRush ; Lucky Orange; Crazy Egg ; Hotjar ; KissMetrics ; Mouseflow.
A among other sites. Using these tools, it is possible to access increasingly precise information, which even includes a video of the user's screenshot to understand their behavior within the website. Increasingly, technology is providing elements so that strategic diagnosis in acquisition can map the user's evolution in the sales funnel, whether through inbound marketing or outbound marketing. Assessment of marketing strategy in digital presence To develop a complete analysis focused on in-depth understanding of performance and existing bottlenecks, it is necessary to be aware of some decisive points and factors.