Post by account_disabled on Mar 11, 2024 4:25:21 GMT
In 2019, 41.6 million Italians surfed the internet at least once a month, for an average time per person of over 104 hours. On an average day, 33.3 million users were connected for 4 hours and 18 minutes. These are the Audiweb data powered by Nielsen from which I start to analyze social media users ( last year's data here ). The analysis considers the Total Digital Audience, i.e. the people who access from desktop and mobile (smartphones and tablets) net of overlaps. The universe concerns those aged over 2 for the PC audience and the 18-74 age group for the mobile audience. Therefore, an underestimation of the impact of services used mainly on the move by under 18s is likely. social media users in Italy comparison 2018 2019 Social media users in Italy In December 2019, the favorite social platform among Italians was YouTube which reached 36.173 million people.
Of course, Google's non-linear TV does not require recordings so it is more India Mobile Number Data accessible than, for example, Facebook . In the same month, Zuckerberg's social network captured 35.906 million compatriots. Both slightly improved, 2.7 points, compared to 12 months ago. Instagram is stable in third position and continues to grow, but at a less intense pace than in the past. It manages to involve 27.073 million Italians, 15.6% more year on year. LinkedIn follows with an audience of 18.781 million people (+13.5% in one year). A very respectable improvement which, however, as we will see, is accompanied by the usual, unresolved problems of staying on the site. Excellent performance for Pinterest which for the second consecutive year, and without fanfare, managed to increase its audience. In December it was 16.642 million people , 35% more than in 2018.
The rising star is TikTok which has conquered 3.6 million people in just a few months, with an annual growth rate of 388% . Naturally, these are underestimated data because they do not include the typical audience of the service, i.e. minors who use it from mobile devices. According to Audiweb, Twitter is also growing , reaching over 10 million (+9%) and Snapchat with over 2.7 million (+14%). Even in the latter case there could be an underestimation due to the peculiarity of its audience. The only social network in apparent free fall is Tumblr which records 2 million visitors, down 23.5%, due to the "bad management" of recent years.
Of course, Google's non-linear TV does not require recordings so it is more India Mobile Number Data accessible than, for example, Facebook . In the same month, Zuckerberg's social network captured 35.906 million compatriots. Both slightly improved, 2.7 points, compared to 12 months ago. Instagram is stable in third position and continues to grow, but at a less intense pace than in the past. It manages to involve 27.073 million Italians, 15.6% more year on year. LinkedIn follows with an audience of 18.781 million people (+13.5% in one year). A very respectable improvement which, however, as we will see, is accompanied by the usual, unresolved problems of staying on the site. Excellent performance for Pinterest which for the second consecutive year, and without fanfare, managed to increase its audience. In December it was 16.642 million people , 35% more than in 2018.
The rising star is TikTok which has conquered 3.6 million people in just a few months, with an annual growth rate of 388% . Naturally, these are underestimated data because they do not include the typical audience of the service, i.e. minors who use it from mobile devices. According to Audiweb, Twitter is also growing , reaching over 10 million (+9%) and Snapchat with over 2.7 million (+14%). Even in the latter case there could be an underestimation due to the peculiarity of its audience. The only social network in apparent free fall is Tumblr which records 2 million visitors, down 23.5%, due to the "bad management" of recent years.