Post by account_disabled on Mar 12, 2024 3:50:19 GMT
Many people wonder whether content is still fundamental today, whether it makes a difference and whether it will be disrupted by who knows what extraordinary technology. I reassure you by telling you that nothing has changed in human beings: we always feed on content and every time we open our PC or our smartphone we do so with the sole intention of enjoying other people's content. When you enter the online world, regardless of the medium you choose, you do so because you want to obtain information. And these are everywhere: in WhatsApp messages, on social media, in web searches or in e-commerce. Information is the only reason you have internet access. So what has changed in recent years to the point of questioning the usefulness of content?
Well, we have witnessed two phenomena that have Canada Phone Number revolutionized digital communication: The increase in information channels The channels in which people obtain information and dialogue have multiplied, becoming extremely vertical on individual needs or specific topics. Facebook - a generalist social network that everyone knows - has been joined by others that bring together individuals who share very specific information needs. The exponential increase of communicators The previously announced "content shock" has occurred with infinite copy editors committed to producing mass content for every area, content to which has been added that generated by artificial intelligence.
In 2012, when I opened blogs and social networks, there was little competition, so it was easy for me to reach excellent numbers and get customers in a matter of a few months. But today it is unthinkable to start without a strategy linked to a specific objective. Perhaps we need to review the very concept of "Social Media Marketing" , a label that has never driven me crazy and which describes - in my imagination - the exact opposite of what is truly effective and useful. Much of the marketing I see online is in fact aimed at pursuing three objectives, which may have been right about ten years ago but are now inadequate: being there, developing engagement and promoting a product. Increasing the audience is not a goal.
Well, we have witnessed two phenomena that have Canada Phone Number revolutionized digital communication: The increase in information channels The channels in which people obtain information and dialogue have multiplied, becoming extremely vertical on individual needs or specific topics. Facebook - a generalist social network that everyone knows - has been joined by others that bring together individuals who share very specific information needs. The exponential increase of communicators The previously announced "content shock" has occurred with infinite copy editors committed to producing mass content for every area, content to which has been added that generated by artificial intelligence.
In 2012, when I opened blogs and social networks, there was little competition, so it was easy for me to reach excellent numbers and get customers in a matter of a few months. But today it is unthinkable to start without a strategy linked to a specific objective. Perhaps we need to review the very concept of "Social Media Marketing" , a label that has never driven me crazy and which describes - in my imagination - the exact opposite of what is truly effective and useful. Much of the marketing I see online is in fact aimed at pursuing three objectives, which may have been right about ten years ago but are now inadequate: being there, developing engagement and promoting a product. Increasing the audience is not a goal.