Post by account_disabled on Mar 14, 2024 3:47:57 GMT
Increasing e-commerce sales: the 3 most popular strategies There are two important trends that today's e-commerce absolutely need to know about: E-Commerce is increasingly a mobile and app-based experience; Conversions from an email marketing activity are increasingly declining due to the improvement of anti-spam filters and the deluge of emails that hit users' inboxes every day; This brings a new challenge to your marketing efforts; One tactic to consider is linking your email campaigns to broad-based social media retargeting strategies to boost your lead nurturing strategy. What is lead nurturing? These are all those activities aimed at acquiring customers and managing relationships with them, giving them valuable content in exchange for the release of their data (name, surname, email, telephone number). Once you have established a relationship of trust with your potential customer then he will be ready to purchase. Facebook Ads and Lead Nurturing provide us with a new method to reach users who are not yet ready to purchase your product, in the meantime creating a better user experience and increasing conversions and over time increasing the sales of an E-commerce, beyond the single product sector, which can obviously impact our strategies. How to reach users who aren't yet ready to buy your product on Facebook Consumers today spend much more time on Facebook than checking their emails. According to Mary Meeker's 2016 Internet Trends report, it was discovered that the average time spent on digital has increased to 5.6 hours per day , while Facebook's internal research indicates that 20% of time spent on mobile is used for mobile apps. Facebook or Instagram. To reach your target audience, you need to go where they are then within the social media applications.
You can easily target your “lost” audience on Facebook by uploading a list Find Your Phone Number of customers from your CRM or using a “website custom audience” of users who have not completed the purchasing process or users who have spent a lot of time on your site ( thus indicating great interest in your product). You can target users who have been on your site without purchasing with Dynamic Ads that show the items they have seen on the site or added to the cart without completing the purchase, or multiple items from the same product category to help them find what they were looking for looking for. Offering discounts to this retargeting audience can be a very effective tactic.
Here are three lead nurturing strategies for users still on the fence about purchasing using Facebook's retargeting features: 1.Create a lead nurturing email-ad sequence If you have high email open rates or older audiences (for whom email is still a medium), you need to create a sequential experience where Facebook Ads complement the email content or even reproduce it with video ads to users who are not yet ready to purchase. Sequence example : 1st day: Email 2nd day: Facebook Adv 3rd day: Email 4th day: Facebook Adv Use language that makes the sequence obvious. This could, for example, include your Facebook Ad saying “ check your email for 15% off ” with a link to the product page. 2.Use Facebook audience targeting Facebook audience targeting allows you to upload customer lists from your CRM. Upload a list of users who abandoned the cart with the highest value products.
You can easily target your “lost” audience on Facebook by uploading a list Find Your Phone Number of customers from your CRM or using a “website custom audience” of users who have not completed the purchasing process or users who have spent a lot of time on your site ( thus indicating great interest in your product). You can target users who have been on your site without purchasing with Dynamic Ads that show the items they have seen on the site or added to the cart without completing the purchase, or multiple items from the same product category to help them find what they were looking for looking for. Offering discounts to this retargeting audience can be a very effective tactic.
Here are three lead nurturing strategies for users still on the fence about purchasing using Facebook's retargeting features: 1.Create a lead nurturing email-ad sequence If you have high email open rates or older audiences (for whom email is still a medium), you need to create a sequential experience where Facebook Ads complement the email content or even reproduce it with video ads to users who are not yet ready to purchase. Sequence example : 1st day: Email 2nd day: Facebook Adv 3rd day: Email 4th day: Facebook Adv Use language that makes the sequence obvious. This could, for example, include your Facebook Ad saying “ check your email for 15% off ” with a link to the product page. 2.Use Facebook audience targeting Facebook audience targeting allows you to upload customer lists from your CRM. Upload a list of users who abandoned the cart with the highest value products.