Post by account_disabled on Oct 23, 2023 11:21:58 GMT
Once the buyer personas have been designed, we can proceed to set up a content marketing strategy Storytelling . We have just seen how content marketing is mainly a relational tool, with which we can establish a privileged relationship with our customers and to do this it is necessary to have a story to tell every successful brand has something to say . What do you fight for every day? What is your goal? What is your story? Which messages are closest to your brand? Finding ideas . We will address a method for recovering successful ideas to support the production efforts that we will necessarily have to support.
I talk about process because that is what it is about the difference between photo editing servies good content and relevant content is precisely the presence or absence of a methodology to rely on to have a fixed point even in a creative process. We will address techniques for finding ideas and making them grow and evolve to write valuable content. Editorial plan . We're not just talking about a content plan, but also about how to organize the next production steps we will build a real content creation strategy that we will break down into different tactics to make it repeatable over time.
A plan of this magnitude identifies over the coming months which content lines we want to pursue and which initiatives to undertake during the year. The plan helps us build consistent content. Definition of KPIs. We will then see how to define the KPIs that we will evaluate after publication, based on indicators based on the behavior of our users. Content creation. Here too, it is important to have a method that creates, in golf we use this word, "consistency" which is a mix between coherence and repetitiveness.
I talk about process because that is what it is about the difference between photo editing servies good content and relevant content is precisely the presence or absence of a methodology to rely on to have a fixed point even in a creative process. We will address techniques for finding ideas and making them grow and evolve to write valuable content. Editorial plan . We're not just talking about a content plan, but also about how to organize the next production steps we will build a real content creation strategy that we will break down into different tactics to make it repeatable over time.
A plan of this magnitude identifies over the coming months which content lines we want to pursue and which initiatives to undertake during the year. The plan helps us build consistent content. Definition of KPIs. We will then see how to define the KPIs that we will evaluate after publication, based on indicators based on the behavior of our users. Content creation. Here too, it is important to have a method that creates, in golf we use this word, "consistency" which is a mix between coherence and repetitiveness.