Post by account_disabled on Nov 26, 2023 8:13:17 GMT
From desktop to mobile This is one of the most popular path building problems. The best method is to encourage the user to log in to his profile both on the desktop and on the mobile website. There are also methods based on the analysis of rd party data. These are much less accurate and often combine the paths of different users. From mobile to app Developer tools designed for mobile tracking such as Adjust can help overcome this obstacle.
From email to browser The solution is the socalled impression tracking which will allow you to count interactions on the conversion path at the level of advertising creation views. Closed ecosystems Advertising platforms are open and generous with the collected data until Email Marketing List they become monopolists. Typically the larger the player on the market the more closed its ecosystem is. The presented data is simplified or aggregated in an incompatible technical standard which makes it difficult to connect it to other systems. These closed ecosystems Google are supported by advertising giants AdWords. Their wide reach makes them an indispensable advertising partner so you naturally cooperate with them.
At the same time they offer rulesbased attribution and conversion tracking that are neither neutral nor budgetagnostic. This could be a problem. How to solve it? For ecommerce companies the solution may be to share data and services with the big players as often as necessary but also as rarely as possible. By using thirdparty tracking and attribution solutions – AdWords Criteo and Facebook – they are separated from their own policies. This way you can create a costtosales ratio that suits your principles. In the next article in the series we will discover how much of the data we have already collected can be used in valuable attribution.
From email to browser The solution is the socalled impression tracking which will allow you to count interactions on the conversion path at the level of advertising creation views. Closed ecosystems Advertising platforms are open and generous with the collected data until Email Marketing List they become monopolists. Typically the larger the player on the market the more closed its ecosystem is. The presented data is simplified or aggregated in an incompatible technical standard which makes it difficult to connect it to other systems. These closed ecosystems Google are supported by advertising giants AdWords. Their wide reach makes them an indispensable advertising partner so you naturally cooperate with them.
At the same time they offer rulesbased attribution and conversion tracking that are neither neutral nor budgetagnostic. This could be a problem. How to solve it? For ecommerce companies the solution may be to share data and services with the big players as often as necessary but also as rarely as possible. By using thirdparty tracking and attribution solutions – AdWords Criteo and Facebook – they are separated from their own policies. This way you can create a costtosales ratio that suits your principles. In the next article in the series we will discover how much of the data we have already collected can be used in valuable attribution.