|
Post by account_disabled on Nov 29, 2023 5:33:40 GMT
Examples of modern technologies used in merchandising include Recommendation algorithms They are used to automatically recommend products based on user behavior, e.g. products viewed or purchases made. Virtual reality It allows the customer to virtually try on clothes or furniture, which increases the chance of making a purchase. The advantages of using modern tools in e-commerce merchandising include primarily increasing conversions and sales. Thanks to personalization, recommendation algorithms or virtual reality, the customer can more easily find a product that meets his expectations. Which increases the chance of making a purchase. Moreover, modern technologies allow Phone Number List for which can speed up work and reduce costs. The disadvantages of using modern tools in e-commerce merchandising are primarily the implementation costs and the need to constantly update the technology. In addition, personalization and recommendation algorithms can lead to a filter bubble trap in which the customer cannot see other products, which can limit their selection. Examples of online stores that successfully use modern technologies in merchandising include Zalando – uses recommendation algorithms and virtual reality to sell clothing and footwear. Ikea – allows customers to virtually tour the store and design interiors using an AR (augmented reality) application, which allows them to virtually try on furniture at home. Amazon – uses recommendation algorithms and personalization to offer customers products that interest them.
|
|